Maximizing Profits for your Company using CRM Properly: Part Two

The employee "buy-in" is essential for CRM.

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Disclaimer: The author is not affiliated with any specific entities cited.

Part Two: Employees are the Connector

Begin your endeavors by planning out and taking actions to immediately achieve your goals- even if it is one small step per day. Time wasted is a waste of your investment. Share these goals with others that you trust not only so that they can aid you but also that they can keep you accountable. Surround yourself with the people that will do this for you because, again, wasting your time with suck-ups will not advance your company and maximize your profits. At the same time, people who do nothing but stall the progress by negating every proposition, action, and implementation of goals of the company are just as bad. Any person who does not effectively aid in your company's progression is a waste of your time, employees' time, and customers' time.

The CRM plan and Employee “Buy-In” to the plan

The best CRM plan has four parts:

· People

· Technology

· Process

· Data collection and improvement

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The most useful customer management begins with the company itself. To create an effective CRM plan means having your employees "Buy-In" to the company CRM plan. Your company's employees should all be on the same page about your CRM to avoid confusion and ensure that each employee utilizes the most effective method to keep your customers happy. For example, CRM to one employee could mean the software they use to input data on customers, while to another, it is the process of reaching out and talking to an existing customer. When your employees are all on the same page, your customers are all on the same page; this makes it easier to communicate with your customer and uphold your relationship with them.

The built plan has an abundant amount of people working together to create the most profit for your company. At the top should be the proper people who are skilled and able to manage your CRM. These people will not only ensure that your customers are happy, but they will also maintain the happiness of your employees. Customers cherish their priority to a company, and for employees to make sure that they are, they should be happy at work. Employees want to feel like they are a valuable part of a company, just as customers wish the company to feel like they value them. Studies show that employees who enjoy their job are 12% more productive than those who do not. A company should have open communication with their employees and control their career and advancement in the company. An employee who feels more in control of their life within a company and has ambitions to advance in a company will work harder to achieve your end goals.

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An effective CRM technology is imperative to smooth communication between sales representatives and customers. For example, only 13% of sales reps are highly satisfied with their current CRM technology and system. If this occurs within your company, you should implement new technologies to ease your sales representatives' process or enforce a staggering change plan to implement new strategies around the system. Sales representatives wasting time on technology and a program that is hard to understand is a waste of your investment in them: wasted time is wasted profit. In the same vein, customers also want a simple technology available when they are ready to buy your product. A customer that must go through many channels and troubleshooting for technology is not as likely to buy a product or retain their business with a company if the process is unnecessarily complicated for them.

Part One

Part Three